CURRICULAR UNITS - DESIGN AND GRAPHICAL PRODUCTION


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CURRICULAR UNIT - DRAWING I

Academic Year: 2020 / 2021
1st Year – 1st Semester 
Código UC nº 9073104

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

Learn how to draw allows a specific mental process greater, a better capacity for abstraction, time helps to storing and make codification of images and to develop process methodologies, useful to the work of Graphic Designer and Illustrator.

  • 1. Mastering concepts and specific content
  • 2. Develop the capacity of observation, analysis, comprehension and representation of models and relationships between them.
  • 3. Try various media, tools and techniques potentials in drawing, recognizing their versatility
  • 4. Apply basic drawing principles: line, texture, tonal values and volumes
  • 5. Graphically translate the perception of the real, dominating the various processes of representation

PROGRAM CONTENTS

  • 1. Drawing Principles / Visual Perception - line; space (positive and negative); pattern creation including working with visual textures trough crossing lines and points; tonal values; proportions and perspective; texture; light / shadow.
  • 2. Representation: draw what you see; drawing modes: sketch, study, gesture drawing, final drawing; order and chaos / symmetry and asymmetry / construction and deconstruction / discipline and indiscipline; composition and self-expression.
  • 3. Tools and Techniques: various pencils, crayons, pastels, markers, and dry and wet techniques: specificities, incompatibilities, mixing.
  • 4. Sketch Book: observation drawing; experimental drawing; drawing, thought and expertise.


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CURRICULAR UNIT - INTRODUCTION TO DESIGN

Academic Year: 2020 / 2021
1st Year – 1st Semester 
Código UC nº 9073101

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

This CU aims to introduce students in the ​​Design professional area, exploring its relations within political, economic, social and technological aspects.

Objectives:

1. to sensitize student to the importance of prior and analysis and critique of the contexts in which design intervenes;

2. to promote and develop;

  • communication and discussion skills;
  • ability to synthesis and visual communication;
  • ability to apply problem solving methodologies in Design;
  • notion of social responsibility.

3. encourage experimentation as technical development;

4. sensitize the student to:

  • the importance of drawing, as a means of visual reason and exploration of ideas;
  • the importance of disclosure, while self-critical support and awareness tool throughout the project;
  • the importance of the construction and analysis of models and prototypes;
  • the importance of sustainability and inclusion;
  • issues of moral, ethical, deontological and legal applied to Design.

PROGRAM CONTENTS

1. Design;

  • 1.1. The genesis of Design;
  • 1.2. Nature of Design;
  • 1.3. Design and drawing;
  • 1.4. Art, Design and Technology;
  • 1.5. Acting Fields of the Graphic Designer;

2. Process Design;

  • 2.1 Project methodology;
  • 2.2. Design and innovation;
  • 2.3. Elaboration of concepts;

3. Structural elements of visual language (point and line; texture values; luminous values; chromatic values; formal values; text, iconography; signs; symbols and signs; expressive representation);

4. Context of Design;

  • 4.1. Social significance of Design;
  • 4.2. Economic significance of Design;
  • 4.3. Cultural significance of Design;
  • 4.4. Globalization and regionalization.

 

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CURRICULAR UNIT - TYPOGRAPHY

Academic Year: 2020 / 2021
1st Year – 1st Semester 
Código UC nº 9073102

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

The Students should get familiar with:

  • 1. The main role of typography in graphic design;
  • 2. Recognize the most important typefaces;
  • 3. Learn how to choose and use typography properly;
  • 4. Design modular fonts.

PROGRAM CONTENTS

  • 1. Calligraphy and letter design and typography across time;
  • 2. Reading and legibility;
  • 3. Typographic analysis;
  • 4. Typefaces designers;
  • 5. Digital typography and modular typefaces design.

 

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CURRICULAR UNIT - SHAPE AND COLOR

Academic Year: 2020 / 2021
1st Year – 1st Semester 
Código UC nº 9073103

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

The main objective of this course is to provide students with skills and knowledge that allow them to understand the surrounding cognitive processes that direct perception, giving them the ability to examine and critique the visual form, colour, textures and depth of capo, thus dominating the different aspects that combine and form the visual composition.

PROGRAM CONTENTS

  • 1. The process of perception of the various visual elements (line, shape, direction, texture, scale, dimension, movement)
  • 2. The complex relationships between visual elements (equilibrium, tension, fields, grouping, positive / negative)
  • 3. Colour Theory and the various dimensions of colour (hue, saturation, brightness) and its combinations (analogous, complementary, triadic schemes, etc.)
  • 4. Psychology and physiology of colour
  • 5. Interaction between the relative scale of the elements and the colour, texture
  • 6. The relationship between movement during perception and movement of the composition
  • 7. Mental processes implicit in the different types of representation (representational, symbolic, abstract) and control of the interaction between them
  • 8. Dimensions, formats and introduction to the analysis and builds of grids

 

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CURRICULAR UNIT - ELECTRONIC EDITION

Academic Year: 2020 / 2021
1st Year – 1st Semester 
Código UC nº 9073106

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

The Electronic Edition aims to provide students with basic technical skills in text editing, layout, image editing and vector graphics tools/software.

PROGRAM CONTENTS

1. Vector Design Software

  • 1.1. Vector graphics
  • 1.2. Introduction and organization of the workspace
  • 1.3. Manipulation of Bezier points and curves
  • 1.4. Basic tools
  • 1.5. Advanced tools
  • 1.6. Layers
  • 1.7. Fill and stroke
  • 1.8. Text frames and text formatting
  • 1.9. Import of Images
  • 1.10. Exporting files for different outputs

2. Image Editing Software

  • 2.1. Bitmap images
  • 2.2. Images types and file formats
  • 2.3. Introduction and organization of the workspace
  • 2.4. Basic tools
  • 2.5. Layers
  • 2.6. Selection areas of images with masks
  • 2.7. Non-destructive editing
  • 2.8. Transparency, special effects and cloning modes
  • 2.9. Export files for different outputs

3. Text Editing Software

  • 3.1. Creating and Editing Documents
  • 3.2. Treatment and text formatting
  • 3.3. Import and export text

4. Layout Software

  • 4.1. Introduction and organization of the workspace
  • 4.2. Document setup
  • 4.3. Master pages
  • 4.4. Layers
  • 4.5. Text frames and text formatting
  • 4.6. Paragraph styles
  • 4.7. Import of images and texts
  • 4.8. Objects
  • 4.9. Transparencies, special effects and blending modes
  • 4.10. Export files for different outputs

 

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CURRICULAR UNIT - DESIGN I – GRAPHIC DESIGN

Academic Year: 2020 / 2021
1st Year – 2nd Semester 
Código UC nº 9073107

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

Following the previously acquired knowledge at Design: an Introduction, this curricular unit aims to develop the analytical, planning and execution abilities in graphic and communicational projects. At the same time, is intended that in each project the student makes use of research and self-exploration of knowledge alongside of the information provided, thereby enhancing a creative and critical self-thinking joined by innate and seized abilities.

The attendance at this CU, will empower students with the necessary skills to develop and manage graphic work/ communication, from initial concept to creating the planning of its production. This route should consider the different functions, public and media that each type of work intended, trying to present innovative proposals whenever possible appropriate to each student.

PROGRAM CONTENTS

1. Visual Communication Elements Multimedia

  • 1.1. Simple grids and fluid grids for different supports and media;
  • 1.2. Use of informational design for treatment of more complex data;
  • 1.3. Understanding usability and interface in different supports and media (Digital and Physical).

2. Project

  • 2.1. Project methodology;
  • 2.2. Concept development;
  • 2.3. Extrapolation systems Design for new realities;
  • 2.4. Application of knowledge production to specific projects;
  • 2.5. Finishing and projects presentation.

3. Design and communication in context

  • 3.1. Analysis and critique of Design and Communication materials developed at this CU and others;
  • 3.2. Systematization of strengths and weaknesses;
  • 3.3. Adequacy to the targeted audience;
  • 3.4. Outcome assessment in different contexts of Design (social, cultural, economic and sustainable)

 

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CURRICULAR UNIT - PRINTING PROCESSES AND TECHNOLOGIES

Academic Year: 2020 / 2021
1st Year – 2nd Semester 
Código UC nº 9073108

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

  • Identify and know the functions of the entire print production workflow
  • Know the basic of the main printing and finishing systems
  • Recognize the paper type and other substrates
  • Identify and choose, according to the product features, the most suitable printing processes
  • Defining the design process at the printed graphic product
  • Prepare the artwork and the digital document for the production

PROGRAM CONTENTS

  • 1. Workflow: pre-press, printing, post-press
  • 2. Printing systems: gravure, flexo, offsetl lithography, digital, screen printing, pad printing
  • 3. Selection of substrates
  • 4. From the idea to the design process
  • 5. Guidelines for the development of original for the production
  • 6. Technical drawing of the production
  • 7. Quality management principles

 

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CURRICULAR UNIT - DIGITAL IMAGE PROCESSING

Academic Year: 2020 / 2021
1st Year – 2nd Semester 
Código UC nº 9073109

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

This curricular unit aims to provide students the basic skills to manipulate, correct and adjust digital images to its reproduction in print and digital media, with image editing software. Students are expected to be able to:

  • 1. organize and manage image files with resource management software;
  • 2. adjust the image file formats depending on their ultimate goal (printing, digital publishing/ multimedia and web design);
  • 3. determine the size and digital resolution best suited to the images according to their final objective;
  • 4. use the fundamental tools of image editing: selections, layers, masks, smart objects and filters;
  • 5. make conversions between colour spaces (RGB, CMYK and Grayscale);
  • 6. adjust contrast, sharpness and chromatic appearance of images using histograms, curves, filters and other tools;
  • 7. retouch and correct images (example: fashion, portrait, product, architecture, landscape).

PROGRAM CONTENTS

1. Understanding digital images

  • - types of digital images (bitmap and vector)
  • - main file formats and adaptation to the final reproduction (printed or digital media);
  • - resolution, interpolation and colour depth of digital images;
  • - resolution ratio of displayed pixels’ vs. printed points (PPI, DPI, LPI);
  • - reproduction in: four-color, hexacromia, black and white, grayscale, direct colours and hi-fi colours.

2.Colour management basics

  • - colour models, colour spaces and colour measurement;
  • - what is and how colour management works;
  • - ICC colour profiles and conversion shapes between colour spaces.

3. Resource management software - Adobe Bridge

  • - viewing, organizing and managing files;
  • - synchronization and colour settings.

4. Digital image processing with image editing software - Adobe Photoshop

  • - interface, workspaces and preferences;
  • - control of colour settings, colour profiles, resolution and image display;
  • - conversions between colour spaces (RGB, CMYK and Grayscale);
  • - selections: selection tools and techniques for selecting areas of the image using vectors, using channels and using masks;
  • - layers: creation and management of layers; “non-destructive” editing (adjustment and fill layers, filters and smart objects);
  • - image adjustments: contrast, sharpness and chromatic adjustment of images; introduction to Camera Raw;
  • - Retouching and correction: techniques and tools for retouching and correcting of images;
  • - automation and productivity: techniques and tools for task automating (actions and droplets).

 

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CURRICULAR UNIT - DRAWING II

Academic Year: 2020 / 2021
1st Year – 2nd Semester 
Código UC nº 9073110

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

Drawing II deepens programmatic contents of Drawing I, working on the relationship between drawing and graphic design methodologies, with a greater project dimension, translated into an increased requirement, in the exercises proposed at the conceptual, aesthetic and technical level. Through drawing, the visual and abstract approach to the world is exercised and the student is encouraged to develop his own graphic-visual language, his creativity and the ability to solve problems, both in representation and of responding to challenges especially in the area of ​​creating visual narratives.

  • 1. Mastering more tools, supports, procedures and experiencing their aesthetic potentialities and versatility;
  • 2. To develop the capacity of observation, analysis and representation of models and espacio-temporal relations between them;
  • 3. Apply consistently the linear, textural, tonal, volumetric and chromatic elements;
  • 4. Graphically translate the real, mastering the various processes of representation;
  • 5. Develop creative aptitude in graphic representation;
  • 6. Create visual narratives, know and use their codes.

PROGRAM CONTENTS

Drawing II deepens knowledge obtained in Drawing I: the use of observational and representation drawing from life will be explored in a more conceptual and experimental way. The student will acquire the freedom that allows him to interpret and distort that same reality, acquiring other forms of expression.

  • 1. Elements of Visual Design / Perception: line, shape (positive and negative), tonal values, proportions and perspective, texture, light / shadow, colour.
  • 2. Representation: modes of drawing: sketching, study, drawing, final drawing, balance and chaos / symmetry and asymmetry / construction and deconstruction / discipline and indiscipline; composition and self-expression.
  • 3. Scratching and dry, wet and mixed techniques - specificities, incompatibilities, crosses.
  • 4. Daily Graphic Log as a research support: observation drawing, experimental drawing;
  • 5. The expression of subjectivity (valuing chance): dripping, decalcomania, cadavre-exquis, collage, grattage, frottage;
  • 6. Project - from the research and initial sketch to the final model.

 

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CURRICULAR UNIT - PHOTOGRAPHY LABORATORY I

Academic Year: 2020 / 2021
1st Year – 2nd Semester 
Código UC nº 9073112

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

  • - Mastering the of recording and photographic processing black and white;
  • - Choose, apply and potential different working methods and the various technical procedures in the field of photography;
  • - Explore the technical, formal and creative photography;
  • - Recognize the specificities of the photography as an image;
  • - Design and implement the project in photography;
  • - Develop the capabilities of photographic analysis and criticism.

PROGRAM CONTENTS

1. Introduction to photography

  • 1.1. History of the evolution of photography
  • 1.2. The social and cultural importance of photography in the communication process
  • 1.3. Photography applications in industry and research
  • 1.4. Photography as art and technique
  • 1.5. The light and image formation

2. Photographic emulsions

3. The camera (SLR)

4. Metering

5. Laboratory black and white

6. Film processing black and white

7. Magnifying pictures

8. Introduction to digital

 

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CURRICULAR UNIT - DESIGN II – EDITORIAL DESIGN

Academic Year: 2020 / 2021
2nd Year – 1st Semester 
Código UC nº 9073113

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

Sketch up and produce layouts for editorial design. Be able to distinguish between the different types of publications. Configure paginations for different kinds of publications.

PROGRAM CONTENTS

The analysis of key examples and survey grids and typographic styles and layout to understand the typological differences of periodic and non-periodic publications. Practice in layout software and understanding of typographic hierarchy, page layout and visual coherence of a publication for editorial design practice.

 

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CURRICULAR UNIT - PHOTOGRAPHY LABORATORY II

Academic Year: 2020 / 2021
2nd Year – 1st Semester 
Código UC nº 9073114

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

  • - Understand the basic principles of digital imaging, particularly with regard to its constitution as torque and its relationship with light and colour system.
  • - Understand the key parameters that determine the quality of a digital image, particularly as regards the exposure latitude of colour fidelity and resolution and digital noise.
  • - Recognize the conceptual and functional differences resulting from the operation with various technologies and sensor formats.
  • - Know and rationalize the use of different parameters with regard to electronic media.
  • - Know how to properly define the quality parameters and types of image files.
  • - Know how to use the software tools available for transfer, organization, goal setting data and file archives.
  • - Know the basic of scanning and know how to use the equipment and more conventional software in the field of digitization.
  • - Master the tools of editing and image processing specifically related to the basic principles of photography.

PROGRAM CONTENTS

1. The digital camera and taking views.

  • 1.1. Principles of image formation on a sensor (bit depth of concept and creation of tones; colour formation and Bayer filter - colour, filter, array)
  • 1.2. Quality parameters of a digital image.
  • 1.3. Different sensor technologies and formats.

2. The digital camera (D-SLR)

2.1. Common elements (optical system; Focusing system; diaphragm; shutter; viewfinder and LCD display screen; photosensitive material).

  • 2.2. Types of digital camera
  • 2.3. Handling: commands and functions.
  • 2.4. Lenses and lenses (multiplication factor of distance; aberrations).
  • 2.5. Photosensitive media (Colour temperature calibration; ISO sensitivity and digital noise).
  • 2.6. Electronic media (types of Image file, compression formats and prof. of bits; transfer methods, organization and files)

3. the Digital capture

4. Scanning film and opaque substrates (resolution and bit depth; contrast and colour control).

5. The digital edition

  • 5.1. The program interface and basic operations.
  • 5.2. command control levels, colour and saturation
  • 5.3. methods and selections forming techniques - principles tapir fact and dissemination
  • 5.4. dimension control commands, Image, document and resolution
  • 5.5. procedures for Printing

6. Light and colour

  • 6.1. Theory of light and colour (Electromagnetic spectrum and human vision, and colour Wavelength).
  • 6.2. Light sources (continuous spectra and discrete spectra; colour temperature; film for tungsten and daylight; broncos balance in digital cameras).

7. Types and lighting techniques

  • 7.1 Solar lighting (Diffusers; Reflectors)
  • 7.2. Incandescent lighting (equipment; lighting accessories; reflectors).
  • 7.3. Electronic flash: studio and portable (equipment; synchronization and maximum shutter speeds, power and guide; photometry for flash; lighting accessories; reflectors and diffusers; lighting techniques with portable flash).
  • 7.4. Fluorescent lights and other of light sources.

 

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CURRICULAR UNIT - AUDIOVISUAL LABORATORY

Academic Year: 2020 / 2021
2nd Year – 1st Semester 
Código UC nº 9073115

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

Audiovisual Laboratory is a theoretical and practical discipline of introductory character where its intended to familiarize the student with the basic functions and skills of the realization of audiovisual, the general grammar of narrate in ways that incorporate time as an full-size dimension, provide the theoretical and practical basic knowledge on the use a sound studio as well as the technical basis for capturing, recording, editing and sound mixing, promoting the question of cinematographic language, audiovisual and multimedia in the broadest sense.

It is intended that the student:

  • - develop critical and analytical skills in the technical and artistic fields of audiovisual production, in particular the video aspect;
  • - get a systematic understanding and be able to apply different narrative techniques;
  • - At the end of the CU, can conduct an audiovisual project that produces all production stages from collection, treatment, assembly and finishing.

PROGRAM CONTENTS

  • 1. grammar of the audiovisual: shots, sequences and transitions of linear and interactive “mise en scène”.
  • 2. the audiovisual image: the image and the incorporation of time.
  • 3. the audiovisual frame as convergence of frame, sequence, narrative.
  • 4. methods and processes of creation of audiovisual works.
  • 5. the production cycle workflow and the role of the director.
  • 6. the Plastic design: framing, scales immediate, angle, composition, movements of chamber, illumination, colour.
  • 7. sound design: soundtrack, sound layers and perspective, listening point.
  • 8. types of sound practice: foley, bruitage, sound designr.
  • 9. sequential design: actors´ movement and directing, manipulation of light effects, coordinate movements of camera, dynamics of the scenes, point of view, time and space coherence, editing.
  • 10. thematic construction: argument, structure, narrative rhythm.
  • 11. narrative, storytelling and time.
  • 12. rhythm as alternation of time.

 

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CURRICULAR UNIT - PRE-PRINTING PROCESSES AND TECHNOLOGIES

Academic Year: 2020 / 2021
2nd Year – 1st Semester 
Código UC nº 9073116

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

The overall goals of the prepess course is to provide students the basic skills to prepare and produce digital documents, in the print production process between graphic design and final output in various cross media channels including:

  • 1. learn to prepare appropriate digital artwork for electronic and printed media;
  • 2. PDF creation and use of their production tools;
  • 3. basics of colour management and standardization;
  • 4. basics of imposition;
  • 5. basics  of quality control.

PROGRAM CONTENTS

  • 1. introduction to prepress and workflows;
  • 2. basic colour management (configuration and synchronization, colour spaces, profiles and conversions);
  • 3. standardization (short approach to ISO standards for graphic industry);
  • 4. PDF for print and electronic media (PDF presets, standards, print production tools);
  • 5. imposition (stock sizes, flat plans, signatures and print finishes);
  • 6. prepress for different printing processes, offset, digital, screen priting, pad priting, gravure, flexo, spot colours, duotones, varnish, embossing and die-cutting.

 

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CURRICULAR UNIT - ILLUSTRATION

Academic Year: 2020 / 2021
2nd Year – 1st Semester 
Código UC nº 9073118

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

Teaching illustration not only as more free artistic platform, with particular attention to the narrative character of images, but also integrating it into the graphic design process. Develop images that communicate visually, while exploring ideas and promoting the use of research, reference materials, models, and props for illustration, within a contemporary art and design context:

  • - promote the use of different techniques, from the pencil to the computer, helping to clarify the potential of each.
  • - explore the different structural and intellectual elements, essential to the composition in the visual arts.
  • - question stereotyped languages ​​and encourage students to develop creative and contemporary work by searching for its own visual vocabulary.
  • - encourage conceptual thinking that can be applied and developed in a problem solving process.
  • - acquire capacity for self-learning.
  • - develop a unique personal vision that encourages creativity and new ways of thiking.

PROGRAM CONTENTS

1. Theorists:

  • - the different concepts of illustration.
  • - the story of illustration through image: from Victorian era to the digital age.
  • - the different ways to illustrate: from the caricature, passing through the universe of children and youth to the most conceptual.
  • - supports, materials and techniques of illustration.
  • - industrial and foreign illustrators.
  • - composition: structural elements - line, shape, texture and colour; intellectual elements - balance, rhythm, movement, unity.
  • - the book - elements for its visual construction.

2. Practical:

Several short and medium term exercises will be developed, putting the theoretical knowledge into practice. In all of them emphasis will be placed on solving both formal and conceptual problem.

The final design will be the illustration, pagination and composition of a book (the same book for all students), including cover and back cover.

 

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CURRICULAR UNIT - DESIGN III – IDENTITY, BRAND AND PACKAGING DESIGN

Academic Year: 2020 / 2021
2nd Year – 2nd Semester 
Código UC nº 9073119

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

This first objective to this course is to teach students a set of concepts, notions and tools of the identity design discipline. Following this path, and using project methodology to solve branding issues, within communication design perspective, as the starting point, the aim is to explore empirical stimuli in the context of visual perception and develop the capacity for analysis and critical sense of the students with the main objective of the creation, systematization and implementation of brand identities, either on various media information and communication, and on packaging.

The student must be capable to give a positive answer in the design of brand identities, branding and packaging contexts.

PROGRAM CONTENTS

- brand design: historical reference.

- Individual, corporation, company, product and service.

- User and audiences.

- Identification, thoughts and representation.

- communication systems constants and variables.

- the identity design project:

  • 1. vision
  • 2. values
  • 3. positioning
  • 4. strategy
  • 5. personality
  • 6. brand
  • 7. name
  • 8. logo
  • 9. symbol
  • 10. graphics
  • 11. imaginary
  • 12. other distinguishing signs
  • 13. systematization and standardization
  • 14. packing, labels and tags
  • 15. implementation and monitoring.

 

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CURRICULAR UNIT - MULTIMEDIA LABORATORY

Academic Year: 2020 / 2021
2nd Year – 2nd Semester 
Código UC nº 9073121

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

This course is intended to develop and deepen the work begun in the unit of Video / Audiovisual Laboratory, namely, to provide the student a personal research oriented space, exploring analytical, critical, creative and experimental aspects, regarding video, enabling an application of the particular grammars for each specific tool of communication, seeking to systematize the different methods and concepts used to create a narrative in the context of an audiovisual or multimedia product, encouraging the reflective and theoretical work developed in other discipline of the course.

At the end of this unit, the student should be able to prepare and realize a personal project. This project should integrate various languages ​​and expressions in multidisciplinary, interdisciplinary and / or transdisciplinary interaction to building a multimedia product.

PROGRAM CONTENTS

As in Video / Audio-visual Laboratory, the program will include modules of general introduction, promoting theoretical and practical research through the reading texts, related with the “putting into practice” aspects, questioning how to connect reflection and practice, among others and topics, constituting a development and deepening of the contents previously studied in the fields of audio-visual grammar and methods and processes of creating audio-visual and multimedia products.

  • 1. grammar of the audio-visual: shots, sequences and transitions of linear and interactive “mise en scène”
  • 2. methods and processes for creating of audio-visual works.
  • 3. the plastic design
  • 4. Sound design
  • 5. sequential design
  • 6. narrative configuration documents
  • 7. narrative techniques applied to different contexts and media: literature, cinema, audio-visual, performing arts, installation and video games, among others.

 

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CURRICULAR UNIT - DIGITAL FINAL ARTWORK

Academic Year: 2020 / 2021
2nd Year – 2nd Semester 
Código UC nº 9073126

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

  • 1. final digital files for high quality printing.
  • 2. best practices for typography, colour, management and images.
  • 3. generating files for offset printing according to ISO 12647 standard.

PROGRAM CONTENTS

  • 1. file formats, print marks, bleed and slug;
  • 2. fonts management;
  • 3. colour management;
  • 4. bitmap and vectorial images;
  • 5. desktop publishing software live preflight tools;
  • 6. InDesign package and PDF files.

 

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CURRICULAR UNIT - DESIGN IV – COMMUNICATION DESIGN

Academic Year: 2020 / 2021
3rd Year – 1st Semester 
Código UC nº 9073127

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

This course aims to develop the analytical skills, planning and implementation of students in projects of communication design. It is intended that students acquire the necessary skills to develop and manage communication design jobs from its research phase, through design, planning, implementation and production. In this sense and taking as a starting point the implementation of a project methodology in order to find solutions to a draft communication design intended to explore empirical stimuli in the context of visual perception and develop the capacity for analysis and critical thinking of students' by foma to enhance the systematization and innovation in such projects.

The student must be capable to give a positive answer to  communication design projects.

PROGRAM CONTENTS

Brand:

  • - systems
  • - strategy
  • - authenticity

Experience:

  • - motion graphics
  • - environment
  • - interaction

Conversation:

  • - collaboration
  • - interaction
  • - prototyping and users

Participation:

  • - Behavior change
  • - generative systems
  • - open source

Navigation:

  • - information overload
  • - visualizing information
  • - information and style

Defense:

  • - Activism
  • - social responsability
  • - sustainability

Critique:

  • - speech design
  • - design publishing
  • - speculative design

 

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CURRICULAR UNIT - PROJECT

Academic Year: 2020 / 2021
3rd Year – 2nd Semester 
Código UC nº 9073137

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

Project - aims to reflect the knowledge acquired throughout the course, being appointed tutors for the development of students' projects in order to respond to the challenge issued by the head of the course and tutors:

Objectives structure on the value of history / thought / practice, under a great academic rigor and aim to:

  • - creative expression that synthesizes the set of steps taken by the student for degree.
  • - confront students with approaches that highlight history, culture and current issues as social and ecological ones.
  • - encouraging / implementation of the proposed strategies - from assessment of a need implementation of design till production.
  • - provide various appropriate technological expressions and knowledge of the various items to explain the order chain / author / production / user.
  • - find a set of qualifications able to integrate the social and productive structures in a real critical and innovation sense.

Student will present a program defining a concept able of production, culminating with theme dissemination as in a real context, with full budgeting to the customer / partner.

PROGRAM CONTENTS

  • 1. the importance of the program in project structure and its concept, in order to attain course objectives
  • 2. design methodology
  • 3. project as way of thinking and as drawing
  • 4. project dimensions: formal, functional, aesthetic, poetic, social and market
  • 5. project prototyping
  • 6. project production technologies

 

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CURRICULAR UNIT - INTERACTIVITY DESIGN

Academic Year: 2020 / 2021
3rd Year – 2nd Semester 
Código UC nº 9073139

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

1. the curricular unit aims to develop student knowledge and skills to:

  • a. plan (analyse and define the elements of) a site;
  • b. design a quality interface, following the best practices and standards;
  • c. understands the importance that the digital communication technologies possess in the society and reasons for their success.

2. Upon successful completion, students will be able to:

  • a. build HTML pages;
  • b. understands basic HTML and CSS structures;
  • c. integrates prior digital design experience to website design;
  • d. design a site in HTML;
  • e. manages sites of medium complexity;
  • f. understands the basics of PHP and task oriented programming;
  • g. keep abreast of current and future trends in internet development, information technology.

3. design a website:

  • a. develop a basic complexity database in MySQL.

PROGRAM CONTENTS

1. interfaces and interaction

2. usability and accessibility

3. interface projet

  • 3.1. defining the problem
  • 3.2. Information Architecture
  • 3.3. problems and implementation technologies

4. HTML

  • 4.1. definition and use
  • 4.2. syntax and basic structure
  • 4.3. key elements

5. cascading style sheets

  • 5.1. definition and use
  • 5.2. syntax and basic structure
  • 5.3. most used elements

6. scripting

  • 6.1. JavaScript
  • 6.2. introduction to PHP

7. introduction to databases

  • 7.1. relacional databases - MySQL

8. content engines

 

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CURRICULAR UNIT - SEMINARS

Academic Year: 2020 / 2021
3rd Year – 2nd Semester 
Código UC nº 9073141

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

This CU aims to enable the students to have contact with important themes, with interest, relevance and timeliness of the areas of the Design and Graphic Production and related sectors, as exemplified by the Copyright, the Digital Technologies, the industrial prospects, Creative Industries and Graphic Arts and Technologies. It aims to foster discussion of all the key issues at every moment of the professional area and the economic sector. Are also objectives of this CU the development of written and oral expression skills of the student, the individual and group work qualities, as well as the encouragement of critical analysis, study and research of literature related to the topics presented and participant observation. Optional seminars will be developed aimed to increasing the range of skills to develop. All seminars will be held in 'master class' system with guests whose resume and experience is quite relevant, and wherever possible, of international relevance. This course serves as support and complement to the Project CU, with the aim of contributing technically and scientifically for the quality enhancement in preparing the 'degree thesis'.

PROGRAM CONTENTS

Master Classes Theme

The topics and guests will be proposed by CU responsible teacher, in conjunction with the Scientific Council and the Pedagogical Council and should be intrinsically related to the timeliness of the sector, particularly as it relates to the creative industries, Information and communication technologies, the Technologies and Graphic Arts, the Digital technologies and the Design. Additional seminars will be developed aimed to provide students with skills in the areas of know-what, know-how and particularly the self-know, particularly regarding relational skills, argumentative, projective and rhetoric.