- 1ST YEAR
1ST YEAR
HOURS
ECTS
Portuguese Language Expression and Communication / Expressão e Comunicação em Língua Portuguesa
30
3
English / Inglês
30
3
Introduction to Marketing / Introdução ao Marketing
30
3
Business Management / Gestão Empresarial
30
4
E-Commerce and Legislation / Legislação e e-commerce
45
4
Digital Branding and Online Reputation / Digital Branding e Reputação Online
30
3
Creativity and Innovation Workshop / Atelier de Criatividade e Inovação
60
6
45
4
Reports, Analytics and Business Intelligence / Relatórios, Analytics e Business Intelligence
45
3
Digital Marketing and Social Media Management / Marketing Digital e Gestão de Redes Sociais
60
6
Web Design and Search Engine Optimization (SEO) / Webdesign e Search Engine Optimization [SEO]
60
6
Search Engine Marketing (SEM) / Search Engine Marketing [SEM]
30
3
Content Production Tools / Ferramentas de Produção de Conteúdos
60
6
E-mail Marketing / E-mail Marketing
60
6
- 2ND YEAR
2ND YEAR
HOURS
ECTS
Consumer's Behavior and Profile / Comportamento e Perfil do Consumidor
45
3
Project Management and Digital Entrepreneurship / Gestão de Projetos e Empreendedorismo Digital
45
3
Multimedia Content Marketing and Copyright / Marketing de Conteúdo Multimédia e Copyright
60
5
30
5
Content Production Laboratory / Laboratório de Produção de Conteúdos
60
6
Digital Marketing 360 Plan / Plano de Marketing Digital 360
60
8
Internship / Estágio Curricular
665
30
Approved in Notice no. 7379/2018
COORDINATOR AND FCT COORDINATOR |
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Especialista Rui Santos
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SKILLS TO BE DEVELOPED
The course aims to qualify students to plan, manage, execute and assess digital marketing strategies which will allow to optimise the presence of companies, products and brands in the online medium. This course also aims to train professionals with skills and abilities to edit, design, publish, manage and monitor digital content on social media and digital communication platforms.
SPECIFIC OBJECTIVES
Develop and execute marketing planning and communication online market strategies; prepare and coordinate digital marketing campaigns; manage the brand's identity, positioning and main criteria of market segmentation in the digital scope; monitor the application of commercial legislation in the marketing and communication planning of online market strategies; create contents for the digital medium in line with the needs of the consumers; manage and use the new available digital mediums, making use of new techniques for selling products, services and ideas; plan a study on the products and or services of the company, characterize the type of customers, and collect information on the competition and the market in general, in order to properly answer to the needs, satisfaction and retention of customers; coordinate the planning of media, tools and online mediums; monitor and manage the impact of digital marketing campaigns.
TARGET AUDIENCE
+ Students who have completed secondary school (whichever path, with or without national exams)
+ Students over 23 years old (23+ access regime)
+ Students who hold a CET (Technology Specialization Course) diploma
+ Students with Higher Education diplomas (vocational retraining)
MAIN EMPLOYMENT OPPORTUNITIES
Digital Marketing Technician with skills to: analyze and control the costs in the support of commercial activities and sales; apply the information technologies as management support; apply improvements in the portfolio of products, creating new proposals and optimizing others, within the digital mediums; apply electronic commerce techniques in the designing of a digital marketing plan; assess processes related with the application of commercial law; streamline and implement digital marketing plans; streamline the inherent management processes of electronic commerce, coordinating different professional profiles; streamline human resources, applying the principles of leadership and motivation; structure and know how to access commercial information systems, retrieving useful information to the processes of commercial management; execute negotiation and sales techniques in the management of projects; prepare different communication strategies for different audiences; prepare a diversified portfolio of products and services; apply and streamline online communication campaigns, using the different platforms and social media for this purpose.
QUALIFICATION TITLE
Professional Higher Technician in Digital Marketing
SCHEDULE
Daytime (currently in force)
* ISEC Lisboa may open night/day classes, depending on the number of students enrolled and their preferences.
COURSE'S TOTAL DURATION
2 years
ACCESS REQUIREMENTS (only one condition needed)
+ Secondary School Completion
+ Students over 23 years old (23+ access regime)
+ Technology Specialization Diploma Holders – Professional Higher Technician Diploma Holders – Holders of Other Higher Education Diplomas;
PREREQUISITES
None
EQUIPMENT AND TEACHING MATERIAL
HP 24'' computers; Samsung mobile TV (UE75NU7172U); MAC G5 computer with PRO sound and video card; surround sound kit (speakers); audio mixing console; 3D videomapping ceiling projector; software keys - Pro Tools; Sennheiser microphone kit; microphone stands; video and photo tripods; sound recording and editing desk; Herkules Pro+ camcorder; XRite spectrodensitometer; spectrophotometer; ECRM camera Mako+ RIP ECRM; CANON EOS400 cameras (Lenses 18-55mm + 50mm); SD memory cards (32GB); Pentax MZ6 cameras; Pentaz 67 cameras (Lenses 135mm + 55mm); library.
STUDY PLAN 2020/2021
ERASMUS+ - PLEASE CHOOSE ONLY LINKED CURRICULAR UNITS
