Approved in Notice no. 7379/2018




COORDINATOR
Nuno Silva Jorge, PhD


Information Request

The CTeSP in Digital Marketing, with a specialization in Social Media Management, arises in response to the growing need for professionals who are able to interpret the new communication paradigms, shaped by technology and by consumers more and more active and familiar with digital platforms. In an increasingly globalized and technologically advanced era, there is a need for companies to position themselves online as a way to reach their consumers 24 hours a day. Brands are seeking more and more to reach their target audience through the Internet, and this becomes a preferential medium to publicize the advantages and benefits of their products and services as opposed to the competition. Consequently, and due to the possibility of concrete measurement of results and return on investment, companies' marketing budgets increasingly include digital media.

All sustainable development studies indicate that, by 2020, more than 12 000 jobs will be created in the commercial, marketing, communication and information areas, expanding the need to hire CRM/Relational Marketing and E-Commerce technicians. Therefore, there is an increasing need for highly trained and autonomous professionals in the management of digital content and in the definition of integrated communication and digital marketing strategies, which constitute a very significant number of job creation opportunities in this area.

PROFESSIONAL PROFILE

The Superior Professional Technician in Digital Marketing is the professional capable of planning, managing, executing and evaluating digital marketing strategies that allow enhancing the presence of companies, products and brands in the online environment.

He/she is also the professional with skills and abilities to edit, design, publish, manage and monitor digital content on social media and digital communication platforms.

MAIN ACTIVITIES

  • Develop and execute marketing and communication planning for an online market strategy 
  • Develop and coordinate digital marketing campaigns 
  • Manage brand identity, positioning and main market segmentation criteria in a digital environment 
  • Monitor the application of commercial legislation in marketing and communication planning for an online market strategy 
  • Create content for digital media in line with the consumers’ needs 
  • Manage the new digital media available using new techniques for selling products, services and ideas 
  • Plan a study of the company's products and/or services, characterize the type of customers and collect information about the competition and the market in general, in order to adequately meet the customers’ needs, satisfaction and loyalty 
  • Coordinate the media planning and online tools and media 
  • Monitor and manage the impact of digital marketing campaigns 

CURRICULUM

1ST YEAR

HOURS

ECTS

Portuguese Language Expression and Communication

30

3

English

30

3

Introduction to Marketing

30

3

Business Management

30

4

E-Commerce and Legislation

45

4

Digital Branding and Online Reputation

30

3

Creativity and Innovation Workshop

60

6

Interactivity Design

45

4

Reports, Analytics and Business Intelligence

45

3

Digital Marketing and Social Media Management

60

6

Web Design and Search Engine Optimization (SEO)

60

6

Search Engine Marketing (SEM)

45

3

Content Production Tools

60

6

E-mail Marketing

60

6

2ND YEAR

HOURS

ECTS

Consumer's Behavior and Profile              

45

3

Project Management and Digital Entrepreneurship

45 

3

Multimedia Content Marketing and Copyright

60

5

Mobile Marketing

30

5

Content Production Laboratory

60

6

Digital Marketing 360 Plan

60

8

Internship

665

30

 



ACCREDITATIONS. EXTERNAL RECOGNITION AND CERTIFICATIONS
> PRIVACY POLICY ISEC LISBOA