SHORT CYCLE IN COMMUNICATION AND MARKETING
Approved in Notice no. 13924/2015
COORDENATOR
Maria Manuela Maia
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The Superior Professional Technician in Communication and Marketing is a professional capable of researching, planning and implementing communication and marketing management techniques contributing to the sustainable development of the company.
MAIN ACTIVITIES
- Search, collect, process and analyze relevant information about the market;
- Plan and carry out communication actions in a digital environment/Internet;
- Understand, collaborate in the design and operationalization of the marketing plan;
- Identify new consumer trends, competitors’ movements and changes in environmental variables in general;
- Implement operational marketing plans, promoting products and brands, using the proper communication channels;
- Monitor the results of the application of the marketing and communication strategy, and implement the appropriate measures for continuous improvement of the communication processes;
- Analyze needs and constraints for the design and implementation of the Communication and Marketing Plan;
- Search, select, organize, analyze and publicize information;
- Plan and design multimedia and audiovisual content for the World Wide Web;
- Organize and motivate sales teams.
STUDY PLAN 2020/2021
ERASMUS+ - PLEASE CHOOSE ONLY LINKED CURRICULAR UNITS
- 1ST YEAR
1ST YEAR
HOURS
ECTS
English / Inglês
50
5
45
5
Economy and Management / Economia e Gestão
50
5
Applied Mathematics / Matemática Aplicada
50
5
Audiovisual Language Elements / Elementos de Linguagem Audiovisual
45
5
Operational Marketing / Marketing Operacional
50
5
Computing / Informática
50
5
60
6
40
4
Consumer Behavior / Comportamento do Consumidor
50
5
Expression and Communication Techniques / Técnicas de Expressão e Comunicação
50
5
50
5
- 2ND YEAR
2ND YEAR
HOURS
ECTS
60
6
Commercial Legislation / Legislação Comercial
40
4
Digital Business / Negócios Digitais
60
6
40
4
Motivation and Leadership of Commercial Teams / Motivação e Chefia de Equipas Comerciais
30
3
Ethics and Deontology / Ética e Deontologia
20
2
Digital Publications / Publicações Digitais
45
5
Internship / Estágio
-
30
