Approved in Notice no. 13924/2015
COORDINATION
Doutor Nuno Silva Jorge
The Superior Professional Technician in Communication and Marketing is a professional capable of researching, planning and implementing communication and marketing management techniques contributing to the sustainable development of the company.
MAIN ACTIVITIES
- Search, collect, process and analyze relevant information about the market;
- Plan and carry out communication actions in a digital environment/Internet;
- Understand, collaborate in the design and operationalization of the marketing plan;
- Identify new consumer trends, competitors’ movements and changes in environmental variables in general;
- Implement operational marketing plans, promoting products and brands, using the proper communication channels;
- Monitor the results of the application of the marketing and communication strategy, and implement the appropriate measures for continuous improvement of the communication processes;
- Analyze needs and constraints for the design and implementation of the Communication and Marketing Plan;
- Search, select, organize, analyze and publicize information;
- Plan and design multimedia and audiovisual content for the World Wide Web;
- Organize and motivate sales teams.
CURRICULUM
|
1ST YEAR |
HOURS |
ECTS |
|
English |
50 |
5 |
|
Expression and Communication Techniques |
50 |
5 |
|
Economy and Management |
50 |
5 |
|
Applied Mathematics |
50 |
5 |
|
Audiovisual Language Elements |
45 |
5 |
|
Operational Marketing |
50 |
5 |
|
Computing |
50 |
5 |
|
Strategic Marketing |
60 |
6 |
|
Brand Management |
40 |
4 |
|
Consumer Behavior |
50 |
5 |
|
Digital Image Processing |
45 |
5 |
|
Communication Design |
50 |
5 |
|
2ND YEAR |
HOURS |
ECTS |
|
Marketing Communication |
60 |
6 |
|
Commercial Legislation |
40 |
4 |
|
Digital Business |
60 |
6 |
|
International Marketing |
40 |
4 |
|
Motivation and Leadership of Commercial Teams |
30 |
3 |
|
Ethics and Deontology |
20 |
2 |
|
Digital Publications |
45 |
5 |
|
Internship |
- |
30 |
