Approved in Notice no. 13924/2015

COORDINATION
Doutor Nuno Silva Jorge

Information Request


The Superior Professional Technician in Communication and Marketing is a professional capable of researching, planning and implementing communication and marketing management techniques contributing to the sustainable development of the company.

MAIN ACTIVITIES

  • Search, collect, process and analyze relevant information about the market;
  • Plan and carry out communication actions in a digital environment/Internet;
  • Understand, collaborate in the design and operationalization of the marketing plan;
  • Identify new consumer trends, competitors’ movements and changes in environmental variables in general;
  • Implement operational marketing plans, promoting products and brands, using the proper communication channels;
  • Monitor the results of the application of the marketing and communication strategy, and implement the appropriate measures for continuous improvement of the communication processes;
  • Analyze needs and constraints for the design and implementation of the Communication and Marketing Plan;
  • Search, select, organize, analyze and publicize information;
  • Plan and design multimedia and audiovisual content for the World Wide Web;
  • Organize and motivate sales teams.

CURRICULUM

1ST YEAR

HOURS   

ECTS

English

50

5

Expression and Communication Techniques

50

5

Economy and Management

50

5

Applied Mathematics

50

5

Audiovisual Language Elements

45

5

Operational Marketing

50

5

Computing

50

5

Strategic Marketing

60

6

Brand Management

40

4

Consumer Behavior

50

5

Digital Image Processing

45

5

Communication Design

50

5

2ND YEAR

HOURS

ECTS

Marketing Communication

60

6

Commercial Legislation

40 

4

Digital Business

60

6

International Marketing

40

4

Motivation and Leadership of Commercial Teams

30

3

Ethics and Deontology

20

2

Digital Publications

45

5

Internship

-

30

 

 

 

 

 

 



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