SHORT CYCLE IN COMMUNICATION AND MARKETING

Approved in Notice no. 13924/2015

COORDINATOR

Doutora Maria Manuela Maia
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Information Request

Doutor Rui Cruz
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SKILLS TO BE DEVELOPED

Research, plan and implement communication and marketing management techniques, thus contributing to the sustainable development of the company.

SPECIFIC OBJECTIVES

Search, collect, process and analyze relevant information about the market; plan and carry out communication actions in a digital environment and/or internet; understand and collaborate in the design, and operationalize the marketing plan; identify new consumer trends, competitors' activity, and changes in environmental variables in general; implement operational marketing plans, in the promotion of products and brands, using the appropriate communication channels; monitor the results of the application of the marketing and communication strategy, and implement the appropriate measures for a continuous improvement of communication processes; Analyze needs and constraints for the design and implementation of the communication and marketing plan; search, select, organize, analyze and publish information; plan and design multimedia and audiovisual content for the World Wide Web; organize and motivate sales teams.

TARGET AUDIENCE

+ Students who have completed secondary school (whichever path, with or without national exams)
+ Students over 23 years old (23+ access regime)
+ Students who hold a CET (Technology Specialization Course) diploma
+ Students with Higher Education diplomas (vocational retraining)

MAIN EMPLOYMENT OPPORTUNITIES

The Professional Higher Technician in Communication and Marketing is a professional who, autonomously, integrated in teams or under supervision, follows and develops the most efficient form of communication with customers, intervening in the commercial area through the promotion of products and services so as to attract new customers, and retain and follow, in a custom service, the current customers. The professional will be endowed with a set of skills, abilities and knowledge that will allow him/her to take on the duties in the design and management of some of the Marketing techniques, namely in what concerns the design and implementation of policies and/or strategies, market studies, marketing plans and international marketing.

QUALIFICATION TITLE

Professional Higher Technician in Communication and Marketing

SCHEDULE

Daytime (currently in force)
* ISEC Lisboa may open night/day classes, depending on the number of students enrolled and their preferences.

COURSE'S TOTAL DURATION

 2 years

ACCESS REQUIREMENTS (only one condition needed)

+ Secondary School Completion
+ Students over 23 years old (23+ access regime)
+ Technology Specialization Diploma Holders – Professional Higher Technician Diploma Holders – Holders of Other Higher Education Diplomas;

PREREQUISITES

None

EQUIPMENT AND TEACHING MATERIAL

HP 24'' computers; Samsung mobile TV (UE75NU7172U); MAC G5 computer with PRO sound and video card; surround sound kit (speakers); audio mixing console; 3D videomapping ceiling projector; software keys - Pro Tools; Sennheiser microphone kit; microphone stands; video and photo tripods; sound recording and editing desk; Herkules Pro+ camcorder; XRite spectrodensitometer; spectrophotometer; ECRM camera Mako+ RIP ECRM; cameras (Lenses 18-55mm + 50mm) CANON EOS400; SD memory cards (32GB); Pentax MZ6 cameras; Pentaz 67 cameras (Lenses 135mm + 55mm); library.

 

STUDY PLAN 2020/2021
ERASMUS+ - PLEASE CHOOSE ONLY LINKED CURRICULAR UNITS

 

 

 

 

 

 


ACCREDITATIONS. EXTERNAL RECOGNITION AND CERTIFICATIONS