Approved in Notice no. 7445/2018


COORDINATOR
Óscar Lima da Silva, PhD
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The course aims to plan, design, manage and use methodologies, technologies and analysis tools applied to tourism products, in accordance with good tourism practice, normative references and applicable legislation.

MAIN ACTIVITIES

  1. Create programs that convey quality and complementary distractions to classic tourist services
  2. Develop projects for the creation, consolidation and communication of products and tourist destinations
  3. Develop management operations in tourist companies
  4. Plan and manage information systems for recording and processing tourism data
  5. Collect, analyze and systematize information for the preparation of information documents, promotion and marketing of tourism products
  6. Plan and organize approaches to customer interaction techniques to maximize the effects of activities, creating conditions for effective customer loyalty
  7. Prepare and implement tourist events, from their conception to their effective realization
  8. Supervise, coordinate and organize food and beverage operations in tourism, hotel and catering companies, ensuring the services’ quality
  9. Manage and streamline tourism products, spaces and equipment considering best practice and applicable legislation
  10. Define Marketing Plans to promote and sell tourism products and services.

CURRICULUM

1ST YEAR

SEMESTER

HOURS

ECTS

Expression and Communication Techniques

1st Semester

45

5

English

1st Semester

45

5

Information and Communication Technologies

1st Semester

45

5

Economy and Management

1st Semester

45

5

Quantitative Methods

1st Semester

45

5

Introduction to Tourism Management

1st Semester

45

5

Ethics and Deontology

2nd Semester

20

2

Territorial Marketing

2nd Semester

45

4

Introduction to the Development of Tourism Products

2nd Semester 

60

6

Tourism Project Management

2nd Semester

45

4

Tourism Marketing

2nd Semester

45

5

Tourism and Hotel Law

2nd Semester

30

4

Event Management

2nd Semester

45

5

2ND YEAR

SEMESTER

HOURS

ECTS

Enotourism and Gastronomy

1st Semester

45

5

Religious Tourism

1st Semester

45

5

Nautical and Cruise Tourism

1st Semester 

45

5

Accommodation Management

1st Semester 

45

5

Medical and Wellness Tourism

1st Semester 

45

5

Creative Tourism

1st Semester 

45

5

Internship

2nd Semester

795

30

 

 



ACCREDITATIONS. EXTERNAL RECOGNITION AND CERTIFICATIONS