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CURRICULAR UNIT - 3D MODELING

Academic Year: 2020 / 2021
1st Year – 1st Semester 
Código UC nº 51003

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

The 3D modeling unit curricular intends to supply the bases knowledge and tools so that the students can improve their competences in the domain of the polygonal modeling (extrusion), illumination, creation of UV  textures, animation and rendering with Mental Ray.

PROGRAM CONTENTS

- Graphique interface of 3ds max; - Workflow; - Shapes 2D e 3D; - Modifiers; - Extrusion mode; - Primitives 3D; - Subdivision; - Editable Poly Vs Editable Mesh;  - Polygonal modeling techniques. (shapes, grid, surfaces and polygons); - New Physical Camera in 3ds max 2016; -Systems and illuminations mode; - Material editor; - UV mapping, unwrapping; - Animation with AutoKey; - Rendering with Mental Ray

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CURRICULAR UNIT - AUDIOVISUAL AND MULTIMEDIA LANGUAGE ELEMENTS 

Academic Year: 2020 / 2021
1st Year – 1st Semester 
Código UC nº 51004

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

This unit intends to provide the student with an approach to the world of Image, Sound, Editing, Story Telling, stimulating the different models of communication in multimedia. Students are supposed to be sensitive to the plastic elements of Audiovisual and Multimedia Language, as well as its inter-actions. At the end of the unit, the student should know the models and main processes involved in visual image, its analysis and representation.

PROGRAM CONTENTS

The different elements of visual image. Types and styles. Optical illusions. Analysis of visual messages. The strategies of a visual language. The iconic representation through History. Visual techniques: communication strategies. Audiovisual concepts. Main principles and rules for audiovisual communication. Space representation: perspective, volumetry, lenses and angles, in and outside an image. Shots: scales, angles and movements. Editing mechanisms. Story telling: adapted and original scripts. Synopsis, characters, dialogue, scene, sequence, act and film. Narrative and dramatic time.

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CURRICULAR UNIT - PHOTOGRAPHY 

Academic Year: 2020 / 2021
1st Year – 1st Semester 
Código UC nº 51005

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

• 1. Understand and master the principles of photographic composition (rule of thirds, equilibrium, vanishing point, framing, symmetry, depth of field, composition and meaning);
• 2. Understand the parameters that determine the quality of a digital image: exposure (shutter speed, aperture, ISO sensitivity), colour fidelity, resolution and noise;
• 3. Recognize the differences resulting from operation with different sensor technologies and formats
• 4. Know the different parameters of electronic storage media;
• 5. Know the how to define the quality parameters and image types;
• 6. Know how to use the available software tools for transfer, organization, meta data creation and  archive;
• 7. Understand the basic principles of scanning and the use of the most common equipment and software in the field of scanning;
• 8. Master the photo editing and image processing tools.

PROGRAM CONTENTS

• - The Image, perception and understanding
• - Semiotics and narrative
• - quality of a digital image: exposure (shutter speed, aperture, ISO sensitivity), color fidelity, resolution and noise
• - The digital camera (controls and functions)
• - Different technologies and sensor formats
• - Common elements (optics, focus, diaphragm, shutter, LCD display and monitor, photosensitive material)
• - Lenses and lenses (focal length multiplication factor; aberrations)
• - Support photosensitive (color temperature calibration, ISO sensitivity and digital noise)
• - Electronic media (Image file types, compression formats and bits profiling; Transfer, organization and file methods)
• - Scanning of film and opaque media (Resolution and bit depth; Contrast and color control)
• - Digital editing, interface and basic operations
• - Level, color, and saturation control commands
• - Image resolution and size control commands
• - Procedures and preparation for printing
• - Lighting
• - Theory of light and color (chromatic spectrum and human vision)
• - Light sources (continuous spectrum and discontinuous spectrum, color temperature, tungsten film, white balance on digital cameras)
• - Types and techniques of lighting
• - Solar Lighting (Diffusers and Reflectors)
• - Incandescent lighting (Equipment; Lighting accessories; Reflectors)
• - Studio and portable electronic flash (equipment, synchronization and maximum shutter speeds, power and guide number;
• - Lighting accessories; Reflectors and diffusers; Lighting Techniques with Portable Flash)
• - Fluorescent lighting and other types of light source    

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CURRICULAR UNIT - AUDIO RECORDING AND PROCESSING TECHNIQUES 

Academic Year: 2020 / 2021
1st Year – 1st Semester 
Código UC nº 51006

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

• - Acquire theoretical and practical knowledge of sound capitation and recording, and sound post-production for audiovisual and multimedia.
• -  Learn specific sound acquisition techniques for audiovisual and multimedia;
• - Master professional procedures for acquiring sound, editing, processing and mixing sound for audiovisual and multimedia;
• - Understand teamwork practices;
• - Develop skills for the audiovisual and multimedia market.

PROGRAM CONTENTS

1. Fundamentals of acoustics: the phenomenon of sound, the human auditory system; the human voice.

2. Sound captation and recording techniques and technologies;

• 2.1. Microphones and sound pickup accessories;
• 2.2. Audio cables and plugs;
• 2.3. Amplification and distribution of audio signal;
• 2.4. Sound mixing consoles;
• 2.5. Sound recording systems.

3. Introduction to sound studio: different kinds and types of studio; characteristics and equipment of the studios: the acoustics of the control room and the recording room; studio furniture; mixing tables; amplification and feedback systems (near-field and mid-field); patchbays and cabling; interfaces and digital converters; quality processors, dynamics processors, space processors and sound effects processors; MIDI equipment; analogue and digital recorders; DAW (Digital Audio Workstation) in Pro Tools system;

4. Monophonic and stereo pickup techniques (M / S, XY, AB, ORTF, BDT, Blumlein, Binaural);

• 4.1. Capturing music, voiceover, folding, foley and noise;
• 4.2. Techniques of capture and location in the studio (in focus and environment);

5. Sound Recording Techniques: Live recording and overdubbing.

6. Problems associated with indoor and outdoor sound pickup.

7. Organization of a recording session in the studio and in natural venues;

8. Vertical structure of projects: Pre-Production, Production, Post-Production.

9. Constitution and competences of sound teams.

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CURRICULAR UNIT - AUDIOVISUAL LABORATORY I 

Academic Year: 2020 / 2021
1st Year – 2nd Semester 
Código UC nº 51010

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

1.General Objectives:

1º Provide the student with a space oriented to personal research, analytical, critical, creative and experimental, allowing an application of the reflective and theoretical work developed in the other disciplines of the course.

2º Parallel to the development of a practical project, it is intended:

• - Stimulate theoretical research, promote reflection on the making and production of interactive multimedia products in different forms;
• - Use the technical possibilities of using digital video as a working medium, both for filming and for assembly;
• - To appeal to essential notions of the audiovisual language, privileging above all aspects derived from the cinematographic language and aesthetics;

Skills: At the end of this course the student should be able to prepare and carry out a small multimedia project with interactive features, focusing on their area of specialization and / or interest.

Specific objectives:

• 1. Understand the essential notions of audiovisual language, both in the identification of its main constituent elements and in the various forms of relationship and articulation between them.
• 2. Acquire the technical skills necessary to carry out the various exercises proposed, namely at the level of the use of the equipment of capture and visual and sound assembly.
• 3. Understand the requirements inherent in the production of an audiovisual object, namely at the level of teamwork, and participate in its different stages of preparation (writing, preparation, filming, editing, post-production ...).
• 4. Knowing how to realize a video idea by developing research, production, realization and communication skills throughout the various phases of planning, execution and presentation of the work.
• 5. Demonstrate the ability to use video media that demonstrate both the mastery of the technical principles mobilized and  the relevance of its application to the characteristics and objectives of the project in which they are inserted.

PROGRAM CONTENTS

The program will include general introduction modules, promoting theoretical and practical research through reading texts, related to know-how, interconnecting reflection and practice, among others. It should also provide different practices according to the areas of specialization of students, including, among others, modules dedicated to the practice of - Digital photography, Digital video, Image processing, sound, motion capture and animation software, Programming and Creation of content.

I. Introduction to Audiovisual Language:

• 1 - Cinema and video - reproduction of movement and doubling of temporal flow.
• 2 - Different types of planes in relation to scale and angle. The fixed plane and the camera movements. The plan-sequence.
• 3 - Composition of the framework. The field and the off-field. The two-dimensionality of the image and the depth of field.
• 4 - Point of view and distance. The dialectic between control and chance. The composite plane and the boundaries of the plane.
• 5 - Passage of the single plane to the assembly. Classical planning as the ideal coordination of the various points of view on the same event.
• 6 - Space-time articulation through assembly. Possible forms of relationship between two planes: continuities, discontinuities and types of raccords. Other types of space-time construction. The fake raccord.
• 7 - Work from a previous model. The practice of remake as a way of rearticulation of the elements of a given configuration.
• 8 - Relationship between image and sound. The role of voice off and music. Structures of redundancy, counterpoint and dissociation.

II. Introduction to the handling of video cameras and image and sound editing equipment.

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CURRICULAR UNIT - NARRATIVE STRUCTURES 

Academic Year: 2020 / 2021
1st Year – 2nd Semester 
Código UC nº 51011

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

This curricular unit has as main objective to propose an introduction to the general grammar of the narration, for all media types, and a particular grammar for each specific instrument of communication, trying to systematize the different methods and concepts used to create a narrative in the context of an audiovisual and / or multimedia product.

At the end of this unit, the student should have acquired a systematic understanding of different narrative techniques, knowing how to apply current narrative techniques in different contexts. You should also know how to apply one or more forms of narration to a given project in the form of a script or story.

PROGRAM CONTENTS

• 1. About Narration. Introduction to narrative schemes. Narrative structures.
• 2. The perceptive elements of narrativity. The "characters", the things, the places. Projection of the prescriptive elements in space and time. Movement and rhythm of narration.
• 3. Documents of narrative configuration. Objectives, purposes and constituent elements of a script. Synopsis, treatment, plot / script, intention notes, technical notes.
• 4. Narrative techniques applied to different contexts and means: literature, cinema, audiovisual, performative arts, installation and video games among others.  

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CURRICULAR UNIT - DIGITAL IMAGE PROCESSING 

Academic Year: 2020 / 2021
1st Year – 2nd Semester 
Código UC nº 51012

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

UC aims to provide students with skills in the field of image processing tools and vector editing through appropriate software. Seek to develop in student’s methodologies in planning, design and project editing.

Objectives:

• - Analyse images and adjust output formats: digital publishing, multimedia and web design, fundamental tools in the creation of vector designs: objects, colour, text;
• - Rationalize use vector designs;
• - Format, size and digital resolution most suitable to the function,'
• - Fundamental tools of image processing: layers, selections, masks, smart objects and filters;
• - Key functions in image processing: management and colour correction, black and white, contrast, sharpness and colour appearance, histograms and set styles;
• - Retouch images, adapted to various types of functions: fashion, portrait, product, architecture and landscape.

PROGRAM CONTENTS

Software vectorial:

• - Vector images;
• - Interface functions: Workspaces and Artboards, layers, points and Bezier curves with Paths, manage typography and color (RGB, CMYK, Hexa, Pantone);
• - Manage objects: groups, combine objects with Pathfinder and Shape, Clipping Mask, images , Compound Path and Stroke;
• - Work with Brushes, Graphic Styles and other effects;
• - Formats: ai, pdf, eps.

Software Bitmap:

• - Analog and digital image;
• - Formats, resolution and interpolation images in pixels;
• - Colour management: models, spaces, and colour measurement, white balance, neutral shades, skin tones, known colours and images to black and white;
• - Edit mode non-destructive: smart objects, layers and set filters.
• - Cut and select objects with the use of masks: Draw vectors with paths, Shape tool and channels;
• - Manipulate images: cloning, correct imperfections and improve clarity;
• - Formats: psd, tif, jpg, gif, png, eps, pdf.

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CURRICULAR UNIT - AUDIO EDITING AND POST-PRODUCTION TECHNIQUES 

Academic Year: 2020 / 2021
1st Year – 2nd Semester 
Código UC nº 51013

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

- To know, in theory and in practice, professional sound studio techniques with the objective of developing in the student the objectivity and the sensitivity for the capture and mixing of sound; - To know how processing and processing are processed in the context of digital mastering; - To know the most relevant techniques and technologies of recording, recording, mixing, mastering and restoring sound; - Know how to handle the equipment of a sound studio; - Know how to choose and place the transducer that best suits the desired recording; - Know how to record and archive the material recorded under the technical conditions appropriate to the intended use; - Understand all the factors involved in the use of a sound studio in order to obtain adequate results for the objectives of the work in question; - Apply the professional techniques of audio mastering. - Ability to integrate specific sound work in all audiovisual contexts and multimedia.

PROGRAM CONTENTS

• - Technical and creative analysis of works done by professionals in cinema, television, radio and multimedia;
• - Creation and development of audio projects, taking into account all phases of the themselves;
• - Practice of recording and recording techniques of music and sound in the studio.
• - Capture, recording and mixing techniques in stereo, binaural, multichannel, monophonic and surround.
• - Mixing and processing of music and sound: acoustic mix and electric mix. Mixing stereo image.
• - Dynamic multiband processing and parametric equalization.
• - Sound production and Pos-production for cinema and motion picture.
• - Excitation and acoustic simulation.
• - Auditory acuity and training for capturing, recording, mixing, mastering and restoring sound.
• - Audio processing in context of mastering and restoring sound
• - Analysis and comparison between the mixed program and its mastering (spectrograms and sonograms, correlation, saturation and level balance).
• - Alignments of works and their final presentation, according to international formats and protocols.

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CURRICULAR UNIT - AUDIO-VISUAL LABORATORY II 

Academic Year: 2020 / 2021
2nd Year – 1st Semester 
Código UC nº 51015

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

This CU is designed to develop and deepen the work begun in the Laboratory discipline Audio-visual 1, that is, to provide the student with a space oriented to personal research, analytical, critical, creative and experimental, allowing an application of the reflective and theoretical work developed in the remaining disciplines of the course. As in the subject of Audio-visual Lab 1, at the end of this unit the student should be able to prepare and carry out a small project with interactive features. This project should focus on its area of specialization and / or interest, now integrating various languages and expressions into multidisciplinary, interdisciplinary and / or transdisciplinary interaction in the construction of a multimedia product.

PROGRAM CONTENTS

As in Audiovisual Lab 1, the program will include general introduction modules, promoting theoretical-practical research through reading texts, related to know-how, interconnecting reflection and practice, among others. It should also provide different practices according to the interests and areas of student specialization, including, among others, modules dedicated to the practice of: Digital photography, Digital video, Image processing, sound, motion capture and animation, programming and content creation.

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CURRICULAR UNIT - AUDIO-VISUAL REALIZATION TECHNIQUES

Academic Year: 2020 / 2021
2nd Year – 1st Semester 
Código UC nº 51016

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

The CU of Audiovisual Realization Techniques is an introductory theoretical-practical discipline that intends to familiarize the student with the basic functions and competences of Audiovisual Realization and to promote the questioning of cinematographic, audiovisual and multimedia language in the broadest sense.

It is intended that the student

• - Develop critical and analytical skills in the technical and artistic fields of achievement;
• - Acquire the ability to analyse audiovisual works in the field of Audiovisual Realization
• - Develop a final practical work integrating the different elements.

PROGRAM CONTENTS

Audio-visual "Grammar": plans, sequences and transitions of linear and interactive "mise-en-scène".

• - Methods and processes for the creation of works and audiovisual and multimedia products.
• - The production cycle and the role of the filmmaker.
• - Plastic construction: framing, plane scale, shooting angle, composition, camera movements, lighting, colour.
• - Sound construction: soundtrack, sound plans, listening point.
• - Sequential construction: movement and direction of actors, luminous effects manipulation, coordinated camera movements, scenarios, point of view; spatial coherence and temporal coherence; The Assembly.
• - Thematic construction: argument, structure, narrative rhythm.

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CURRICULAR UNIT - ANIMATION TECHNIQUES

Academic Year: 2020 / 2021
2nd Year – 1st Semester 
Código UC nº 51017

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

Knowledge about video editing and post-production is strategic for developing rich graphics and video quality visual effects for television or the Web. Adobe After Effects is one of the most used tools in post-production in audio-visual producers, graphic animation companies or advertising agencies. The curricular unit of Animation Techniques aims to provide the student with a set of technical-artistic skills within the scope of Motion Design. The course is eminently practical, where theoretical concepts are introduced step by step with the specific needs of project tasks.

PROGRAM CONTENTS

• - Identify the functions and capabilities of Adobe After Effects
• - The basic principles about animation.
• - Elaborate compositions in 2D and 3D
• - Tracking System
• - Apply techniques of graphic animation and post - production effects.
• - Use vector drawing
• - Apply masks and use configuration capabilities.
• - Proceed to render and select the final export format

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CURRICULAR UNIT - INTERFACE DESIGN

Academic Year: 2020 / 2021
2nd Year – 1st Semester 
Código UC nº 51018

OBJECTIVES AND COMPETENCES TO BE DEVELOPED    

1. This curricular unit aims to develop students’ knowledge and skills to:

• a. Keep abreast of current and future trends concerning internet development and information technology
• b. Understand the phenomenon of interaction considering the current communication overview
• c. Identify the type of interface required by the communication project
• d. Design and plan strategies to interact with different audiences
• e. Design and plan web interfaces;
• f. Design a quality interface, following the best practices and standards;
• g. Understand the importance that the digital communication technologies possess in the society and reasons for their success;

PROGRAM CONTENTS

• 1. Definition and types of communication
• 2. Communication Strategies: objectives, positioning, target audience and mix.
• 3. Implementation phases of Communication Strategies: Diagnosis, Planning, Production and Testing.
• 4. Human Computer Interaction (HCI)
• 5. Interfaces: definitions and terminology.
• 6. History and evolution of the interface.
• 7. Principles of usability and accessibility.
• 8. Principles of User Experience (UX) and User Interface (UI).
• 9. Interface Design and Interaction Strategies / Webdesign